Riva launches the M/Y “Fifty” and keeps the world dreaming
Created to offer sublime navigation, Riva M/Y “Fifty” is proof that Italians know how to create and build masterpieces like nobody else
“Fifty” is the name of the magnificent new 50 metre M/Y which was just privately launched from the Ancona site by Riva, prestigious and exclusive brand belonging to the Ferretti Group.
A new flagship for the brand’s fleet, created to offer a sublime navigation experience, characterised by comfort, attention to detail, and an evolved vision of seafaring, all with values that 179 years ago made Riva a legend of the international boating industry.
Riva 50 is therefore ready to go out to sea and offer the world even more beauty, continuing to bring to life the great dreams had by Carlo Riva, who, pushed forward through ambition and the genius of going beyond the limits, building, in the 1960 and 70s, the famous steel M/Y series, the “Caravelle” and “Atlantic”.
“Riva M/Y Fifty – explains Alberto Galassi, CEO of Feretti Group – is proof that us Italians know how to imagine and create masterpieces like nobody else in the world. And at a time as complex as this, my thanks go to all the people who, with skill and hard work, built this magnificent boat.”
“In ancient times – notes Galassi – we used to say, ‘writing on the water’ to describe those accomplishments which were destined to disappear quickly. Instead, today, in Ancona, we have written another unforgettable page of the history of Riva. To those looking for excitement, I suggest looking to this new Riva, leaving one breathless for how it sparkles with style, legend, and innovation, the result of the talent and skills of all who worked on her.”
The result of a partnership with Officina Italiana Design, a design studio founded by Mauro Micheli and Sergio Beretta (exclusively designing all Riva models), Riva’s new design team, and the Strategic Product Committee led by Piero Ferrari, the M/Y Fifty presents canons of style and aesthetics that are typical of the brand – showcased in attention to detail, starting with the colour (a marvellous blue-tinted shark grey) and the exteriors, whose style and materials (mahogany, steel and crystal) express an incomparable elegance.
- 29 May 2021