Azimut Yachts confirms itself as leader in the American market: 14 yachts ordered at FLIBS 2020

The Americas confirm they are one of the top markets for Azimut Yachts, the top foreign shipyard in overall turnover and seniority in the United States

18 November 2020 | by elora

At the 61st edition of the Fort Lauderdale International Boat Show, which ended a few days ago, Azimut Yachts once again confirmed its leadership in the American market with 14 new units ordered. The prestigious brand belonging to the Azimut|Benetti Group participated in the event with a fleet of 10 models representing their five collections, including the new Magellano 25 Metres, an absolute novelty for the American market.

We were certain – notes Federico Ferrante, chairman for Azimut|Benetti America – that the safety of the participants would be managed in the best manner possible by the organisers and we know the huge impact this boat show has on the boating industry and on all of the people working in it. This is the reason that, notwithstanding the uncertainty of these times, we wanted to take part in this edition of FLIBS. It could have been a risk but we are now proud we followed our intuition, which proved itself to be right.”

During the first few days of the boat show, usually the most productive, participation, notwithstanding the Covid-19 emergency, was 12% higher compared to 2019 and, overall, all the models displayed garnered a lot of interest. Of the 14 units ordered from Azimut Yachts, 12 will be for the United States market and 2 for Latin America. The Americas confirm they are one of the top markets for the Italian brand, the top foreign shipyard in overall turnover and seniority in the United States.

Considerable success was also had for the evening event held at the Pérez Art Museum in Miami, during which the short film, “Open Your Eyes” was shown – a tribute to the beauty of Italian art, directed by Gabriele Muccino, in partnership with Azimut Yachts for the launch of the new Magellano 25 Metres.

The event, which saw the participation of the museum director, Franklin Sirmans and the consul general of the Italian consulate in Miami, Cristiano Musillo, was also included as a part of Italian Design Day 2020, “Designing  the future. Development, innovation, sustainability, beauty” the annual exhibit promoted by the Ministry of Foreign Affairs, with the support of the Ministry of Heritage and Culture, for the promotion and internationalisation of Italian design and an expanded system for Italian products.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

The reader is personally responsible for the content of their comments. In no way do the ideas, opinions, or content added by readers in the comments to articles and news represent the opinions of the publisher, newsroom, staff or managing editor. Readers can not publish content that is libellous, slanderous, obscene, pornographic, abusive or in any way illicit and/or illegal, nor can they exhibit violent behaviour or verbally attack other readers. Notification of any slanderous, offensive, illicit and/or illegal content can be sent to the following e-maill: info@ligurianautica.com, specifying the comment including a direct link. The staff will verify the content and take any action necessary as soon as possible.

You might also be interested in

© Copyright 2006 - 2017 Liguria Nautica – Online magazine for boating tourism in Liguria, registration number 20/2011 under authorisation number 159/2011 of the Tribunale di Genova from 23 Sept. 2011 Editore Carmolab SAS – VAT Num. 01784640995 – Managing Editor: Alessandro Fossati
All content and images that are property of Liguria Nautica can be shared with the use of an active link indicating the source

Advertising | Authors | Privacy policy | Informativa cookies | Contacts

made by SUNDAY Comunicazione