With Next Yacht Group, technology, glamour and research come together at the Genoa Boat Show

Next Yacht Group with its three brands: Maiora, AB Yachts and CBI Navi, will work through promoting intrinsic features

22 September 2021 | by Redazione
Next Group Gennaro Candida De Matteo and Marco Casamonti

Presented at the 61st Genoa Boat Show, Next Yacht Group, includes and relaunches the historic brands, MaioraAb Yachts and CBI Navi.

Sharing this new vision and mission for the Group was Gennaro Candida de Matteo, chief executive officer for Next, together with Marco Casamonti, professor of Architectural and Urban Design at the University of Genoa, as well as founder of Studio Archea, with its 180 architects, who is the artistic manager at Next.

Next Group wants to push the brands in a new direction, without forgetting the forty years of history which makes them stand out. The base of operations remains in Versilia, the world capital of shipbuilding, subdivided in the hubs of Viareggio and Forte dei Marmi, home of glamour and high-end fashion. However there are many important investments being made to renew the sites allowing them to create new models, and reinforcing their design and organisational structure.

Their mission has three channels: Maiora- a brand creating stylish products, dedicating its attention to liveability, giving the owner a singular, modular product; AB Yachts – helping owners experience the excitement and adrenaline of sportiveness in a safe manner; and, lastly CBI Navi – focusing on high technology in steel.

At the base of Next Group is GB Invest Holding AG, an Austrian company specialised in Information Technology and in the applicational potential of artificial intelligence. GB is the strength of the Group because it guarantees a solid entrepreneurial basis, essential for working in innovation and on the objectives set by Next. GB Invest works in the emerging sectors of hospitality and wellbeing, of which Maiora, AB Yacht and CBI Navi are a part.

Innovation, tradition, wellbeing and adrenaline are the words that the “captain” of Next is using to drive the Group forward. The message is clear: “Our mission is to make a singular end product, configuring it on the specific needs of the client, offering them a vessel which is attractive, efficient and sustainable.” The key concept is therefore, personalisation.

Boating is innovation and tradition – notes Marco Casamonti – and next embraces its different aspects: not only looking at design and modulation, but also at sustainability, ecology and consumption, to enjoy the water happily. We are looking at boats with a strong identity and personalisation.”

Leave a Reply

Your email address will not be published. Required fields are marked *

The reader is personally responsible for the content of their comments. In no way do the ideas, opinions, or content added by readers in the comments to articles and news represent the opinions of the publisher, newsroom, staff or managing editor. Readers can not publish content that is libellous, slanderous, obscene, pornographic, abusive or in any way illicit and/or illegal, nor can they exhibit violent behaviour or verbally attack other readers. Notification of any slanderous, offensive, illicit and/or illegal content can be sent to the following e-maill: info@ligurianautica.com, specifying the comment including a direct link. The staff will verify the content and take any action necessary as soon as possible.

© Copyright 2006 - 2022 Daily Nautica - A sea of news, every day.
Registration number 20/2011 under authorisation number 159/2011 of the Tribunale di Genova from 23 Sept. 2011 Editore Carmolab SAS – VAT Num. 01784640995 – Managing Editor: Alessandro Fossati
All content and images that are property of Liguria Nautica can be shared with the use of an active link indicating the source

Advertising | Authors | Privacy policy | Cookie Policy | Contacts

made by SUNDAY Comunicazione

Marchi FESR